Cutting through the noise to reach customers in a crowded marketplace is a challenge—and it’s getting harder by the day. To stand out and grab attention, you need to create an effective campaign that delivers on its promise.
In this article, we’ll cover essential steps for creating promotional campaigns that work: from defining your goals to choosing the right tools and tactics.
What are your goals?
Promotional campaigns should be tied to specific business objectives and goals. These could include generating awareness for a new product or service, increasing sales of existing offerings, improving customer retention rates, etc. The more specific you can be with your objectives, the better equipped you’ll be to measure success and adjust accordingly once the campaign has run its course.
What are your resources?
The more money you have to spend on a campaign, the more tools and tactics you can use. If you’re running a small business, it’s likely that you won’t be able to afford many of the paid options available—but there are still plenty of free or low-cost ways to get started. For example, social media platforms like Facebook and Twitter offer free advertising through promoted posts and tweets; YouTube allows creators to monetize their videos by adding ads before them; and LinkedIn offers sponsored updates as part of its sales solution.
